Claudia Santa Cruz
Claudia Santa Cruz, Founder and President of Santa Cruz Communications, Inc. is a seasoned Public Relations professional, with a strong background that began in 1991. She currently leads and oversees the agency’s work with an expanding roster of loyal clients. Her keen knowledge and sensitivity to work with different markets, particularly the U.S. Hispanic market, has gained her a reputation for producing measurable results.
Santa Cruz was promoted from her Public Relations Manager position at the company’s flagship station in L.A., KVEA-TV. At the station, she planned and executed Media and Public Affairs campaigns targeting the L.A. market, and produced a weekly public affairs television program titled “Contrapunto”. Previously, Ms. Santa Cruz was the Public Relations Coordinator at KMEX-TV, Univision’s owned and operated station in L.A., where she developed media relations campaigns.
Santa Cruz’ extensive background includes the planning and execution of PR strategies to assure coverage of major special events including the two biggest street parties in the nation: Fiesta Broadway and Calle 8, acclaimed musical events such as the Carnaval Internacional, and Juan Gabriel at the Rose Bowl, beauty pageants including Univision’s Nuestra Belleza, Telethons such as Navidad en el Barrio and Los Angeles Estamos Contigo, and numerous ethnic celebrations such as Fiestas Patrias and Cinco de Mayo. In addition, since 1999, Santa Cruz has been in charge of developing and executing the entire Public Relations plan for the Billboard Latin Music Awards.
With more than eight years of experience in the Hispanic market, Paola Marin’s extensive background includes corporate communications, community relations, publicity and event planning for such companies as Telemundo Communications Group, AARP Segunda Juventud, Grupo Editorial Norma, Gospel Music Channel and Selecciones Magazine, among others. In addition she has been in charge of the media credentialing process for the Billboard Latin Music Awards since 2006.
Danixa Lopez is a professional with more than 14 years of experience in marketing and communications with focus on the U.S. Hispanic market. She possesses an in-depth knowledge of the entertainment industry and is knowledgeable in Internet marketing, social media and mobile marketing strategies. Prior to joining Santa Cruz Communications, Danixa was the founder and president of On The Spot Media & Marketing, a communications and marketing agency that serviced companies focused on the U.S. Hispanic market and Latin America.
Claudia Santa Cruz is direct, responsible and committed to her word; something very difficult to find today. She provides just the right content to fulfill each journalistic need.
Working with Santa Cruz Communications over the years has given me great peace of mind; their accountability, attention to detail, and outstanding project management make them a trustworthy asset to any marketer.
Director of Marketing
Claudia Santa Cruz and her staff are a crucial ingredient in the contents of my morning program. When I work with them I am calm because I know that they will not fail. The follow-up care and receipt of Claudia are phenomenal, and its people are extremely professional.
Conductor, Radio Amor, New York
It's always a pleasure working with Claudia Santa Cruz. I can always expect to be treated professionally and on a timely basis, and the personal touch is an added bonus.
After 40 years working as a photo journalist and consequently as an editor, it’s difficult to find something new and refreshing in working with PR representatives. Claudia Santa Cruz has demonstrated her professionalism and experience; taking into account every detail and need for media to distribute news, photo or video in tight deadlines. We at EFE cover a great number of events, and when we know that Claudia Santa Cruz is in charge of the PR, we feel confident that our clients will r ...
Their punctuality, campaign strategy, organization and direct contact with our medium have been excellent and for this reason we congratulate Santa Cruz Communications for their professionalism. We hope to count with their participation for many more years, since in the end it’s the public and our readers who benefit from this joint effort.
Hoy - Vidahoy Newspapers
I have been working with Claudia Santa Cruz for about seven years, and at all times I have found her to be dependable, reliable, and hard working. She has a clear idea of what the reader will most prefer to see about her clients, and a precise grasp on their needs and objectives. Because of her charm, contagious energy and professionalism, it is always a pleasure to work with her.
Copy Editor/Staff Writer
El Nuevo Herald
Santa Cruz Communications has always delivered the best results on-time and on-budget. It is a pleasure to work with such a committed professional to help us execute programs in Miami and anywhere else, when needed.
RL Public Relations + Marketing
Through the years, I’ve had the opportunity to meet and work with many agencies and public relations professionals. Among those that I consider among the best, is Claudia Santa Cruz. Not only she meets the highest standards of professionalism, but at the personal level, she has proven to be a reliable person, one that has earned my trust. I have her in my highest regard.
Carmen Teresa Roiz
We are proud to have sustained a long-term business relationship with Santa Cruz Communications. Over the years they have delivered consistent results and we are confident that together, we will continue to work on more successful initiatives with them.
General Manager and Senior Vice President
Mapa communications Inc.
Claudia Santa Cruz is one of the most knowledgeable, focused and results oriented PR professional I know. Working with her for the Billboard Latin Music Awards was not only a pleasure but she also demonstrated her expertise in generating results in Spanish language media.
Vice President, Corporate Communications