5 Traits to Build Solid Business Relationships
In Public Relations, our success is measured in many ways, whether by, for example: (a) driving the number of impressions that hit our target audiences to increase visibility, (b) successfully saving an image through crisis management or (c) changing people’s perceptions through the successful execution of a campaign. The list goes on, but something that is not measured, and yet has a huge impact in everything we do, is relationships.
To be clear, PR is not about being good with people. I cringe every time I hear someone describe what we do in that manner. Nevertheless, our ability to foster solid relationships is extremely important. These are not built overnight but over years (sorry Millenials, but you can't beat your more experienced colleagues in this one). It takes time to earn trust from colleagues, media, corporate and community leaders. It takes time to build relationships that are stronger than any client you represent or any company you work for. This is a value that can't be measured, but if it could be translated into a Return On Investment (ROI), it would surpass all measurements.
posted in Blog .